Alex Smoller
Website Development
New York
I've been designing and building websites for more than 25 years, working with clients ranging from independent artists and small businesses to large industrial firms. I bring experience in project management, user experience, development, and both web and print design to every project.
Some of my favorite projects have come from partnering with designers and design studios. Because my background spans both design and development, I understand the intent behind a design, anticipate the technical decisions it requires, and carry it through to a finished site without losing what made it compelling in the first place. I'm equally comfortable discussing typography and layout or functionality and code.
Interested in working together? Email me at hello@smoller.com.
Notable Projects
Butterfield Market
Butterfield Market has been an Upper East Side institution since 1915. The challenge was bringing a century-old neighborhood market into the world of online shopping and grocery delivery. Working with Strohl, one of my favorite design studios ever, to bring it to life was an absolute treat.
RGR Landscape
RGR Landscape creates thoughtful spaces that bring architecture and landscape together, with an emphasis on nature-based design. The challenge was bringing their broad portfolio together in a website that feels cohesive, polished, and easy to explore.
Black Dahlia CBD Botanicals
Black Dahlia CBD Botanicals brings together science, craftsmanship, and a distinctive sense of style across an unconventional range of products. Working again with Strohl, we refreshed the brand's online presence and created a cleaner, more streamlined ecommerce experience.
Design Studio Partner
For many design studios, maintaining dedicated development staff doesn’t make sense. I partner with studios on website projects, integrating directly with their team and collaborating closely with designers, project managers, and clients from early planning through launch. The result is a cohesive process in which design and development inform one another, with the flexibility to bring in an experienced developer when needed.
Nice things people have said
Working with web developers in the past, we've run into numerous situations of being told one thing and getting something else. Beyond the fact that Alex has the ability to design as well as build websites, our studio has found dealing with him refreshing in that he really works with us in figuring out the best approach to each project. When he delivers (on or ahead of schedule) we get exactly what we hoped for. Working with Alex is a pleasurable and successful experience.
- Sam Eckersley, Partner, RED
Whenever Alex is not riding his BMW motorcycle, he is there for us. Either in his office, at home, or sitting in a Starbucks café making emergency changes that the client requested 20 minutes before launching a new site. Alex is a great developer to work with: a creative problem solver who is extremely patient with predominantly picky print designers. We Muccans love working with him (the next projects are already lined up so don't steal his time!).
- Nadja Tata, Project Manager, Mucca Design
Please do not work with Alex Smoller. He is professional and consistent, his code impeccably clean and his work ethic outstanding. I would rather not share the fact that he is someone who delivers on his promise, goes above and beyond for the call of perfection, and is actually a pleasure to work with. If you are looking for a developer who really knows the business and is a partner in creating outstanding solutions, you have found him. Don't spread the word.
- Amy Gershoni, President, Gershoni
We designers can afford to be unkempt, space-cadet, artiste-types. But when it comes to turning our designs into tight, functional websites for our clients, we need rockstar developers like Alex on our team. Meticulous, highly-knowledgeable, super-reliable—this guy delivers. And unlike developers you may have worked with in the past, Alex is articulate, sociable, and an ACTUAL pleasure to work with. Sure, he doesn't wear a cape, speak Vulcan, or drop "Lord of the Rings" references, but what he DOES do is take your layered photoshop files and turn them into pixel-perfect websites.
- Doug Muise, Principal, Doug Muise Design
When I was looking for a web developer I was surprised by the incompetence and approximation I found.
Luckily I met Alex, who is competent and truly knowledgeable, reliable and fast, and is of course a good developer. He knows what's appropriate, and what's a superfluous gimmick. Thanks Alex!
- Francesco Gianesini, Principal, Gianesini Design